Every small business has
sales/marketing, operations and financial functions. For a company to be successful, all three must be pulling in the same
direction driven by a common strategy. That is what a Business Plan does. It focuses the company’s energy all in the
same direction.
Sales/Marketing executes a targeted marketing strategy to take products from operations
to market. Emphasis is on meeting customer needs. Feedback to operations shapes future direction of product development. Finance
reports back on product profitability, customer sales and seasonal trends. Financial modeling projects revenue and profit
objectives over the next two or three years. Everyone knows what is required to make those projections come true. All defined
in the Business Plan.
A Business Plan provides small business with a blueprint for building and growing the company.
This is a living, breathing document that outlines where the company is, where it wants to be and how to get there. As market
trends change and operations evolves, then the Business Plan must be updated.
The Result:
the different functions understand how to work together to create a sustainable, profit driven company.
